Teton County Weed & Pest District has had their logo for 5 years now and they were looking to a reboot their branding approach. Keeping their mark recognizable was important to them and maintaining the acronym TCWP was important. They were open to a new modern approach. Since the public were starting to relate TCWP’s brand it was imperative to subtle evolve the brand rather than making a radical change.
A little TCWP History
TCWP was established by the Wyoming State Legislature in 1973, consists of a locally appointed government board charged with implementing and pursuing an effective program for the control of designated and declared weeds and pests.
Read more history on TCWP .
The old logo’s TCWP letters were getting lost among the mountains and the general consensus was for the new logo to be easy to recognize from near or far.
The earthy greens were chosen to evoke TCWP’s stewardship of our cherished lands of Teton County. The role of TCWP could be characterized as guardians of Wyoming’s rich ecosystem and this logo was set to evoke a badge of that responsibility.
Earthy greens and a warm grey
Logo design by Gliffen Designs